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A cross-platform influencer campaign combining product seeding, live event activations, and cinematic brand photography to launch the ENGWE O20 Boost e-bike in the European market.
A 2-week multi-platform campaign spanning product seeding, Berlin Fashion Week activations, and cinematic brand content — driving awareness for the ENGWE O20 Boost across Germany and Europe.
German cycling and lifestyle creators received the ENGWE O20 Boost for authentic, unboxing-to-first-ride reviews — building anticipation before the Berlin Fashion Week activations.
"Ein Klapprad mit Drehmomentsensor für 989 € — und ich sage als jemand mit fast 40 Jahren auf dem Rad: Das ist das beste Klapprad, das ich bisher gefahren bin."
Watch on YouTubeBerlin-based influencers captured the energy of the ENGWE x Brand+ activation — from street rides through Berlin's iconic streets to the behind-the-scenes creative process.
Complete overview of all published content across platforms, sorted by engagement performance.
| Creator | Platform | Type | Date | Likes | Comments | Shares |
|---|---|---|---|---|---|---|
| philipp_stehler | Reel | Jun 29 | 6,840 | 92 | 48 | |
| paco_hrb | Reel | Jul 9 | 5,620 | 108 | 56 | |
| Olafs Pedal & Perspektive | YouTube | Video Review | Jun 23 | 2,180 | — | — |
| denisemerten | Reel | Jun 30 | 2,340 | 125 | 38 | |
| felixvjascheroff | Reel | Jul 9 | 860 | 42 | 28 | |
| aliexpress_de | Reel ×3 | Jul 9–11 | 245 | 32 | — | |
| aliexpress_de | Image | Jul 13 | 38 | 45 | — |
The campaign film followed a gamified narrative arc — from discovering the love for cycling to earning cashback rewards through real-world rides.
The storyboard concepts came to life in a cinematic campaign reel — blending street rides, Berlin landmarks, and behind-the-scenes moments into a 67-second brand film.
